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Personal work

Branding exploration for a mock bubble tea chain with some variations of the logo. 

My favourite set from my 'Design Play (DesPlay)' series, 2022 which I animated. See below for the rest of the sets.

'A Curious Inquiry' design set created in Figma and using the Noisy Gradients plugin for the colours and texture.

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'Somewhere and Nowhere'

Monochrome geometric design exercises.

A series of frames designed in Figma created to the song 'Republic' by OCULA. To be animated.

Client work

Downloadable PDF.

Select design work for some of the films that the Regenerators have produced. For each film I've created a suite of marketing assets for online and print distribution, and helpful resources to go along with each film which includes 30+ page community screening toolkits and school action toolkits. Resources are created to the theme of the short films with the school toolkits based on the Australian Curriculum Mapping for Secondary Education. Art direction is based around the style of the films. Created in Figma.

Brand aligned social media tiles for the Regenerators.

Designs for JNTO (Japan National Tourism Organisation). Top row consists of select designed frames from my art direction for a JNTO business pitch that I helped win the account for at the creative agency, Circul8, which ran for the course of 2023. Second row are designed frames for JNTO (AU account) social media travel competitions. Created in Figma. 

Created a total of 208 web banners based on approved art direction, for 8 themes, adapated for 6 different dimensions, across 8 languages, for the Tahiti Tourism Treasure Every Moment campaign.

Personal work - Design Play Series

'Play'

'Symmetry'

'Futuristic'

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'Connected'

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'Disperse'

'Order'

'Energy'

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'Unison'

'Discovery'

'Dreams'

'Transformation'

'Balance'

Here are the 12 sets from my Design Play ('DesPlay') project in 2022 where the intention was to playfully explore different types of design that resonated with me and to allow a free, intuitive approach to each set that had it's own distinct theme. I learned a lot through the process and came away with a greater understanding of the styles I naturally gravitated towards, a stronger understanding and eye for integrating the design principals and what I could realistically achieve in a year for a personal design project. It was a lot of fun and I enjoyed being in a state of complete immersion creating these sets. All created in Figma.

Please do not repost works without permission.
© Jessica Chen 2024

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